Dalstrong
Design | Layout | Delivery
Agency: Lucky Generals New York
Creatives: Harrison
Creative Director: Guss
The challenge was to refresh and elevate Dalstrong’s brand, breaking away from the dull and uninspired kitchenware category. The rebrand began with a reshaped logo and a bold angular system, inspired by the precise craftsmanship of their knives, creating a confident and striking identity. This new visual strategy extended to a custom typeface, color system, and a full asset library—transforming Dalstrong into a digitally dynamic brand while staying true to its fierce heritage.