Rainbow Laces
Design | Layout | Delivery
Agency: Lucky Generals
Creatives: Gaz
Creative Director: DBT
The challenge was to create a campaign look and feel for the new Rainbow Laces x Stonewall collaboration, Lace Up to Keep Up, aimed at reigniting the conversation around homophobia in football and encouraging continued support for the cause. The idea focused on delivering a powerful message, using the rainbow lace as a unifying symbol that threads through bold, headline-driven ads, directing attention to the campaign’s call to action. This visual identity was extended across tactical print, OOH, and social media to amplify the message.