Gü
Design | Layout | Delivery
Agency: Lucky Generals
The challenge was to create a campaign look and feel that brings Gu’s new brand positioning, There’s More to Gü, to life while celebrating the rich layers in every product and introducing their refreshed packaging. The idea was to build a design system inspired by layers—featuring stunning macro shots of Gu’s indulgent desserts and a structured grid that visually reinforces depth. This layered approach seamlessly blends typography, imagery, and design flourishes to mirror the decadence of Gu’s treats.