EE Christmas + Black Friday
Design | Layout | Delivery
Agency: Saatchi&Saatchi
Creatives: Em & Liv, Alice & Sarah
Design Director/Illustrator: Kris Miklos
Creative Director: Scott Bradley
The challenge was to design a targeted campaign that effectively communicates the message "SMALL BOX, HUGE PRESENT" across print, social, and TV. The idea centered around a series of towering, oversized boxes surrounding a small but precious golden box, symbolizing the biggest gift. The small box, glowing with deals, was set against a vibrant aqua backdrop, adorned with a luxurious golden ribbon and sealed with a "More Bang for Your Buck" wax stamp.
The next challenge was to promote EE’s Black Friday deals in a dynamic and exciting way. The idea was to create a series of scales that visually represented the "Off-the-scale-sale" message, with each scale lighting up and filling up to showcase EE’s massive Black Friday savings. This campaign was rolled out across in-store posters, press ads, social media (both static and animated), and display banners.