Arlo & Jacob
Concept | Design | Layout | Delivery
A concept that expands from the own-able strap line, 'A stage for life's moments' exploring the idea that your sofa can be anything you want it to be; a cinema, a library or a trusty new companion to witness some of life's smallest and biggest moments. This route works by combining clean studio photography, with an emotive lifestyle shot in a split screen creative. Showing the beauty of the design whilst also putting it directly into the home of the owner Illustrating a sofa today, anything you want it to be tomorrow.